Foundations

Assets

Brand assets live in brand/assets/. All logos are SVG. Use the correct variant for the surface — never stretch, recolor, or add effects.

Brandmark

logo-brandmark.svg On light backgrounds
logo-brandmark-white.svg On dark / navy backgrounds

Wordmark lockup

logo-lockup-horiz.svg Preferred horizontal layout — most contexts

File inventory

File Use case
logo-brandmark.svg Square avatar slots, favicons, app icons
logo-brandmark-navy.svg Both mark paths in navy — monochrome dark print
logo-brandmark-white.svg Both mark paths in white — dark / navy backgrounds
logo-lockup-horiz.svg Preferred. Horizontal mark + wordmark.
logo-lockup-vert.svg Vertical stacked layout — square / tall crop contexts
Fonts-Figtree-TypeGuide.jpg Figtree type specimen — reference only
Metanoia Visual Identity Guide 2025 v1.pdf Full brand standards document

Usage rules

Do

  • Use logo-lockup-horiz.svg as the default.
  • Use logo-brandmark-white.svg on navy or dark surfaces.
  • Always write the wordmark lowercase: metanoia
  • Maintain clear space of at least one brandmark height on all sides.

Don't

  • Never stretch, skew, or rotate any logo asset.
  • Never recolor the mark — use the provided color variants.
  • Never write Metanoia or METANOIA in a logo context.
  • Never apply drop shadows, outlines, or gradients to the SVGs.